Corporate Well-Being Center
"Designing Customer and Employee Experiences In Alignment"
23rd May 2013, Grand Hyatt Hotel, Taksim
Mr Gareth English (*), Customer Psychology Ltd, London
Ms Dilek Başarır, General Manager, McDonald's Turkey
Mr Bora Isbulan, Deputy General Manager, TAV Operation Services
Ms Meltem Şahin, Customer Experience Management Director, Turkcell
Moderator: Dr. Riza Kadilar, Chairman, EMCC Turkey
Opening and Closing Remarks
Ms Özge Koca, Corporate Well-Being Center
Dear Friends and Guests,
Please be informed that Corporate Well-Being Center is organising
an inaugural workshop on "Designing customer and employee
experiences in alignment" on Thursday May 23rd, 2013, at
Grand Hyatt, Taksim, registration at 08:30 and breakfast
and event starts at 09:00.
Effective customer experience design leads to desired business
results which could only be reached by a well aligned "employee
experience". Therefore Corporate Wellbeing Center organizes
the following event where prominent business leaders will be debating
on the following questions:
- Do we really define what the employees can do to create the best
customer experience in terms of very basic, simple behavioural terms?
- Do we design the right employee experience within the company
to be able to ensure the right customer experience to be delivered
- Does our purpose statement share a common message for both parties?
- Do we care?
Such questions will be debated by our panel to find out the best
ways to bring both experiences together and to design them as
a pair, a couple, not to be separated from each other.
The fee required for this event is 250 TL. To register please
kindly click here and fill
out the form on our website.
With our best regards,
(*) As a business psychologist, Gareth English works with clients
to support them in understanding why people - staff and customers
alike - behave as they do. Gareth supports companies in achieving
their business objectives by applying his understanding of what
really drives people in business. He will be delivering a speech
around how customers and employees' experiences are linked to
each other and how companies can manage these experiences better.